Case study · Jan 2026 — present
Her Aviation Era
The complete preparation platform for aspiring cabin crew — designed, architected, and shipped by one engineer, reaching 800+ active users.
The inbox was the market research
My wife is an active Emirates cabin crew member, and I manage her social media — 350k+ combined followers across Instagram, TikTok, and YouTube. Her inbox was flooded daily with the same questions: how do I prepare, what are the minimum requirements, am I eligible?
That inbox was a measurable, recurring problem statement. Instead of answering one DM at a time, I turned it into a product — and the demand it predicted showed up immediately: 800+ active users and counting.
What I built
Live Hiring Feed
A fully automated daily pipeline scrapes 50+ international airlines for crew openings. Vague listings are rejected in an admin panel; one click publishes the curated feed to every user's dashboard.
Aspirant Toolkit
Six interactive tools: airline eligibility matcher (50+ airlines), BMI and body-standards checker, tattoo and grooming checker, salary estimator, aptitude/SJT practice, and a self-intro script builder.
Interview Bank
151 real interview questions with model answers and STAR breakdowns, gated by a freemium model across 15+ product surfaces.
Cabin Crew Academy
18 study modules, each with 7 lessons, a quiz, and a flashcard deck — plus a mock interview studio, premium CV templates, 1:1 coaching bookings, and direct crew Q&A.
Growth engineering
Product analytics identify engaged free users; a templated win-back email goes to that exact segment in one click from the admin panel (PostHog + Resend).
Admin console
Revenue reporting split by currency, customer insight badges, booking availability management, and a curated hiring-feed review queue.
Group Discussion prep
A dedicated GD prep track with its own pricing tier, built to cover a recruitment stage most competitors ignore.
Airline profile pages & open days
SEO-indexed profile pages per airline plus an open-days calendar with free/gated alerts, routed and scroll-fixed for mobile.
Startup-grade engineering discipline, team of one
I directed the full software development lifecycle — scoping, architecture, implementation, testing, deployment, and DevOps — in close AI-augmented collaboration with Claude, treating an AI agent as a genuine engineering partner rather than an autocomplete.
- Staged releases: feature branch → staging environment → production, with two verification checkpoints
- Gated CI/CD on every PR via GitHub Actions, plus a manually-confirmed production migration job
- Governed database migrations with an expand/contract schema strategy for zero-downtime changes
- Postgres Row-Level Security audited and enforced; GDPR-aligned account deletion
- Encrypted daily 3-2-1 backup and disaster-recovery pipeline
- SemVer-tagged releases with a public what's-new feed
- Test coverage raised from 61% to a 90% CI-enforced floor, risk-weighted toward money, access, and API surfaces
Monetization
A freemium model with tiered feature gating across 15+ product surfaces, backed by three payment gateways — Stripe, PayPal, and Razorpay — supporting both USD and INR billing with a yearly founding membership.
Stack
- Next.js 16
- React 19
- TypeScript
- Supabase (Postgres, RLS, Auth)
- Tailwind CSS
- Vercel
- GitHub Actions
- Stripe
- PayPal
- Razorpay
- PostHog
- Claude Code